CHALLENGE: Talented tech folks have many places they can work. We needed to convince these skilled professionals that a career with Nike could be just as exciting as a gig with Google or Meta.
SOLUTION: We took the Nike brand promise and flipped it inwards. Nike has always been for and by people striving to put in the work, play hard and make a difference. That includes people with tech backgrounds.
Here, tech isn’t just a job, or some wayward stepchild department.
At Nike, tech is a performance enhancer – an essential sport played before, during, and after anyone laces their sneakers.
Tech is the underlying driving force behind everything Nike stands for and will be.
Here, every day is game day.
We run hours upon hours of code so they can shave seconds off their best times.
We obsess over function so they can perfect their form.
We swim through data so they can drown in sweat.
So everyone, everywhere can achieve their goals and play harder.
Tech Plays Here
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