CHALLENGE: Velsipity is Pfizer’s answer to ulcerative colitis, a disease that isn’t life threatening but causes painful flares and a sudden need to go to the bathroom. It’s a competitive category, so we needed to stick out.
SOLUTION: While other brands used pharma tropes to show how the disease affects others, we focused on how patients found the unpredictability of UC to be chaotic. We showed how Velsipity calms the chaos of their UC by showing a creature transition from chaotic red to calm blue.
