CHALLENGE: P&G launches new products all the time and needs existing and new customers to take notice.
SOLUTION: We worked with what was working. We elevated the brand’s playful tone and introduced poppy new visuals while drawing attention to key points of differentiation. Pepto Diarrhea and Pepto Chews were both successful product launches with Chews exceeding initial sales forecasts in select markets.
Holiday Social
Pepto Diarrhea new product launch
Pepto Chews new poduct launch
