Puffs
CHALLENGE: Despite offering a superior product, Puffs was consistently outsold by its biggest competitor. In fact, consumers even referred to the entire facial tissue category as “Kleenex”. We needed to boost brand awareness and sales. SOLUTION: Research told us that the sore, red nose that usually comes with having a cold, is actually a result […]
The Prescription Paper Pill Bottle
A compostable, child resistant bottle, built entirely from folded paper, that won awards, got attention and ignited the conversation around sustainability in the pharmaceutical industry.
Charmin
Van Go PROBLEM: It’s easy to find just about anything in New York, except for a clean, functional bathroom when you need one. SOLUTION: Through a partnership with Jack Morton Worldwide, we created the world’s first-ever, on-demand mobile bathroom service and delivered a better bathroom experience to people all over New York City. https://chrisandjeremy.com/wp-content/uploads/2025/07/Charmin-Van-GO-on-Vimeo.mp4 Twitch […]
Pfizer Velsipiy
CHALLENGE: Velsipity is Pfizer’s answer to ulcerative colitis, a disease that isn’t life threatening but causes painful flares and a sudden need to go to the bathroom. It’s a competitive category, so we needed to stick out. SOLUTION: While other brands used pharma tropes to show how the disease affects others, we focused on how […]
Jockey
CHALLENGE: Jockey needed to stand out in a category that relies on overtly sexualized imagery to promote superficiality and instant gratification.SOLUTION: When visiting Jockey’s HQ, we saw a company that’s brought authentic quality and comfort to the masses for 142 years. We engaged customers by aligning that dedication to quality with the values of real-life […]
Nike Recruitment
CHALLENGE: Talented tech folks have many places they can work. We needed to convince these skilled professionals that a career with Nike could be just as exciting as a gig with Google or Meta. SOLUTION: We took the Nike brand promise and flipped it inwards. Nike has always been for and by people striving to put […]
Bounty
CHALLENGE: The Quicker Picker Upper is great for the spills that always seem to happen when you’re watching football. Despite not being an official NFL sponsor, we needed to make Bounty a top-of-mind, game day essential right alongside chips, beer, and wings – without the benefit of a TV buy. SOLUTION: We went through the […]
Pepto
CHALLENGE: P&G launches new products all the time and needs existing and new customers to take notice. SOLUTION: We worked with what was working. We elevated the brand’s playful tone and introduced poppy new visuals while drawing attention to key points of differentiation. Pepto Diarrhea and Pepto Chews were both successful product launches with Chews exceeding […]
Vicks VapoCool
CHALLENGE: We needed to launch the Vicks VapoCool line of NyQuil and DayQuil while showcasing the variety of brands and clarifying their benefit messaging.SOLUTION: We launched a multi-city OOH campaign with geographically aware headlines, graphics and animations (most of which Jeremy did himself) that let people know they could vaporize their cold, night or day, […]
Marcum
PROBLEM: Marcum is a company filled with super-smart people who can solve just about any business problem. Unfortunately, they’re not the only ones who play in that category. We needed to increase brand awareness and make them more attractive to potential clients. SOLUTION: We positioned the company as the place where the people with all […]